Born and raised in Queens, and now a resident of Newark, singer/actor Lovari has released his new album “The Rhythm Of Life” (currently on Amazon’s Bestseller Soul Chart), the followup to his 2016 single “Te Siento”. A collection of twelve original songs and two remakes, including the title track and Mariah Carey’s “Around You”, the project is inspired by the sounds of the early 90s r&b/pop genre. The current single “Crush On You” reached #2 on SpinReports’ R&B chart. The film “Peace Of The Action” features Lovari and will be released in July with screenings at various U.S. theaters. For more information, please visit www.lovariofficial.com
Check our interview about the single, “Paparazzi”
Why did you select this song as your current single?
My new album “The Rhythm of Life” contains mostly mid-tempo ballads on it, but I wanted something upbeat to kick off the singles from it.
How does this single relate to the rest of the Album?
It actually stands on its own and is not consistent with the album. It opens up the album and I basically get all of the negativity off of my chest with this song, which allows me the leeway to self-examination and solidarity on the other songs that follow.
What was the writing process for the song?
I was listening to tracks from The Union (group of producers) and the sound of this gave off a very late 80s/early 90s vibe, which is my favorite time period of music, and I knew almost immediately that it would be the opening track on the album. There are camera flashbulbs special effects sounds in the song, which made me immediately, think about Paparazzi. The beat had an attitude, so I wrote lyrics to suit that, hence the line “You’re like paparazzi all up in my face.” in the chorus. From there, I built around the idea of comparing a judgmental person in life to the equivalent of a paparazzi person.
What does this song’s lyric mean to you?
I’m misunderstood by a lot of people. The song is telling people to check themselves before they pass judgement on me, because most of the time, I am not at all what your perception of me is. I will use a light example. A few weeks ago, I mentioned to somebody that my favorite singer of all time is Annie Lennox. Their response was, “Woah. I totally wasn’t expecting that from you. I thought it was some hip-hop artist.”
What would it be like to see you in person performing this song?
One of my choreographers, Akiko Tokuoka, came up with a fun dance routine for this song, which is shown in the music video as well. We incorporate runway fashion walking and voguing in performances of the song. Footage is on YouTube of various performances that we’ve done it at.
Could your fans summarize who you are as an artist by this song?
My LFamz (fans) can summarize my vocal techniques in the song, but not a summarization of who I am as an artist. Most of the conversations I’ve read or heard about me is “the guy with the high pitched voice” or “the guy that sounds like a chick”. This song is the perfect showcase for that.
Is there a video planned and or completed and if so, what was the idea behind the video?
One of the main reasons for choosing “Paparazzi” as a single was for the purpose of creating a music video for it. The production for it became a mini movie – again, very reminiscent of 80s videos, where some of them would have an opening dialogue before the music starts. This is the best video that I have done so far, and hands down, my favorite video from my discography.
One last question, what is your motivation behind your music?
My real life experiences (are my motivation). I won’t sing about anything that I haven’t been through or experienced. For example, I don’t know how to drive, so you won’t hear me singing about “driving down the highway”. I do have a song called “Ride With Me”, but again, it is the slang version of “ride”, meaning “be down with me” ; “stay around me wherever I go”; “be on my side”, etc.
Social Media:
www.lovariofficial.com
