Music News: Rock the Vote Returns for 2014 Midterm Election

Rock the Vote“Rock The Vote was the first organization to fight to give young people a voice in the political process. By consistently seeking out novel ways to reach new voters, we have run the largest voter registration drives for young people on record during the past six presidential elections,” Rock the Vote president Ashley Spillane tells Rolling Stone.”This year, Rock The Vote is building on the momentum of its 25-year history to launch the largest ever youth registration and mobilization effort in the country, and using our pulpit to fight against new laws that restrict access to our Constitutionally protected right to vote.”

Launched in 1990 by Virgin Records exec Jeff Ayeroff, Rock the Vote has been responsible for registering 6 million people, thanks to their innovative use of youth-centric platforms like MTV. Throughout the years, everyone from Madonna to Aerosmith to Miley Cyrus have encouraged eligible youths to get politically active through the organization.

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