Music News: Country Music Is A Powerful Opportunity For Brands

countrymusic1Last year, the CMA Awards were the most social show of the year – that’s right, the evening generated over 1.67 million tweets. It completely dominated its time slot and surged double digits in overall viewers for the evening, finishing first in all key Adult and Teen demographics.
This is because country is now dominating in the new heartland which is made up of a massive and influential cultural segment, comprised of the Southwest, Midwest, and parts of the Southeast. Its members are bound together by their strong values: faith (not religion), community, and family – all of which directly influence buying decisions, brand loyalty, and attitudes towards brands.
Country dominates in all avenues when speaking of the heartland.  Brands should be pushing to become the hit of the heartland.
Check out the full article on written by Paul Jankowski

Leave a comment

Your email address will not be published. Required fields are marked *