Earlier this year, models Nina Agdal, Lily Aldridge, and Chrissy Teigen went topless for the cover of the Sports Illustrated swimsuit issue.
But when three plus-size models, including supermodel Robyn Lawley, did a tongue-in-cheek recreation of the photo, it wasn’t a satire – it was a way to show how women of all sizes can be sexy and confident in swimwear!! The shoot was organized by Swimsuits for all, a company that makes swimwear for plus-size women, and was part of a free calendar that the company created.
SWIMSUITS FOR ALL “SEXY AT EVERY CURVE” CAMPAIGN
Encouraging body positivity is about more than simply featuring plus-size models in ad campaigns. “Sexy At Every Curve” campaign shows a diverse group of body sizes and shapes. “Three perfect models that happen to be size 10 don’t make a great campaign,” she says. “We had a range.” For “Swimsuits for All”, which uses the slogan “our favorite curve is your smile,” the best brand ambassador is a happy customer.