Editorial: What is Social Marketing?

As seen on Sonicbids.com

By Panos Panay

Over the past few months, I have been asked more and more frequently to speak about social music marketing. I’ve had the pleasure of facilitating some really interesting (and fun) panels at a number of music industry events of late. Below is a video from a Canadian Music Week panel I moderated on the subject. There was a lively discussion around the topic that you might find valuable. Enjoy!

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